Help & Tips
Useful tips for building a landing page
Landing pages provide visitors with additional, compelling information about a specific product or service with the Ability of generating a conversion. Ultimately, your marketing will only be as effective as the landing page you drive people to. Unfortunately, the typical landing page loses more than half of its visitors immediately because they lack key elements. Don’t let this happen at your financial institution.
Design To Impress
Visitors will form an immediate opinion about your institution, its trustworthiness, and its ability to provide exceptional banking solutions based solely on the design of your landing page. A good landing page design will create brand equity, visually focus on the call-to-action, decrease the chances of an exit and provide opportunities to dazzle your audience with additional marketing material.
Keep It Simple
Too much information on a landing page can distract and overwhelm your visitors, which could result in the loss of a solid opportunity. Keep your landing page informative with clear and concise messaging. Use a bold heading that clearly communicates the topic of the page. Use bullets to illustrate your points. Eliminate the main site navigation menu and its clutter. These are effective techniques to simplify and enhance a visitor’s experience.
Maintain Laser Focus
Focus on a single product or service. It’s just like that expression: If you try to get everything, you will end up with nothing. If the page is about home loans, stick to that topic. Don’t try to cross-sell them on credit cards or other lending solutions; leave that for your main website.
Additional landing pages that WILL DO THIS